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| day | description | everyone | facilitators | facilitators_twitter | id | length | notepad | room | time | timeblock | title | transcription |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Friday | Let’s be clear: a lot of experimentation is happening in newsrooms right now. But let’s also be honest: it’s predominantly being done in a messy, ad-hoc way and we’re too quick to move on. As more teams are given the freedom to experiment, the need for a practical model to do it with empathy, intention and a willingness to learn is ever greater. Over two years in the Guardian Mobile Innovation Lab we developed a sustainable process for running experiments by trying methods out until they (mostly) worked for us. In this session, we’ll talk about the essential building blocks of our process, take it for a test run, and invite others to share methods they’ve used in their newsrooms. The Mobile Lab’s methodology on its surface is pretty simple: * draw a line between an idea and an actual hypothesis * define success metrics based on all aspects of a user’s experience * implement precise analytics * survey your audience about how things went * have a “burndown” meeting with the entire team to discuss results and insights The hard part, we admit, is putting this all together and not losing steam. Feel free to bring a news experiment idea you want to put through the paces, or we’ll have a few on file to suggest (Obituaries newsletter, anyone?!) | Sarah D Schmalbach, Sasha Koren | schmalie, sashak | running-experiments | 75 minutes | y | Ski-U-Mah | 4:15-5:30pm | friday-pm-2 | Are you running an experiment, or are you just winging it? | y |