{"database": "srccon-2018", "table": "sessions", "rows": [["Friday", "Let\u2019s be clear: a lot of experimentation is happening in newsrooms right now. But let\u2019s also be honest: it\u2019s predominantly being done in a messy, ad-hoc way and we\u2019re too quick to move on. As more teams are given the freedom to experiment, the need for a practical model to do it with empathy, intention and a willingness to learn is ever greater. \n\nOver two years in the Guardian Mobile Innovation Lab we developed a sustainable process for running experiments by trying methods out until they (mostly) worked for us. In this session,  we\u2019ll talk about the essential building blocks of our process, take it for a test run, and invite others to share methods they\u2019ve used in their newsrooms. \n\nThe Mobile Lab\u2019s methodology on its surface is pretty simple: \n* draw a line between an idea and an actual hypothesis\n* define success metrics based on all aspects of a user\u2019s experience\n* implement precise analytics\n* survey your audience about how things went\n* have a \u201cburndown\u201d meeting with the entire team to discuss results and insights\n\nThe hard part, we admit, is putting this all together and not losing steam. \n\nFeel free to bring a news experiment idea you want to put through the paces, or we\u2019ll have a few on file to suggest (Obituaries newsletter, anyone?!)", "", "Sarah D Schmalbach, Sasha Koren", "schmalie, sashak", "running-experiments", "75 minutes", "y", "Ski-U-Mah", "4:15-5:30pm", "friday-pm-2", "Are you running an experiment, or are you just winging it?", "y"]], "columns": ["day", "description", "everyone", "facilitators", "facilitators_twitter", "id", "length", "notepad", "room", "time", "timeblock", "title", "transcription"], "primary_keys": ["id"], "primary_key_values": ["running-experiments"], "units": {}, "query_ms": 1.1444091796875, "source_url": "https://schedule.srccon.org/"}