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| day | description | everyone | facilitators | facilitators_twitter | id | length | notepad | room | time | timeblock | title | transcription |
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| Thursday | ‘Membership’ and ‘reader revenue’ have become media buzzwords. But how do you build and measure the success of your own membership program? What tools do you use to listen to readers, and what data do you track to make decisions about product offerings? Anika Gupta and Andrew McGill are senior product managers at the Atlantic, where they work on the organization’s Masthead membership program. Anika’s also a former researcher with the Membership Puzzle Project in New York. They’ll review the Atlantic’s approach to building their membership program, as well as MPP’s research on best practices and ‘thick’ versus ‘thin’ models of participation. The session will start with some user research exercises, discuss MPP’s theory and the Atlantic’s implementation, then break into small teams for workshops and brainstorming exercises focused on designing the right membership program and offerings for your organization. | Anika Gupta, Andrew McGill | DigitalAnika, andrewmcgill | radical-listening-membership | 75 minutes | y | Johnson | 11:45am-1pm | thursday-am-2 | Radical listening - How do you design a media membership program focused on participation | y |