{"database": "srccon-2018", "table": "sessions", "rows": [["Thursday", "\u2018Membership\u2019 and \u2018reader revenue\u2019 have become media buzzwords. But how do you build and measure the success of your own membership program? What tools do you use to listen to readers, and what data do you track to make decisions about product offerings? Anika Gupta and Andrew McGill are senior product managers at the Atlantic, where they work on the organization\u2019s Masthead membership program. Anika\u2019s also a former researcher with the Membership Puzzle Project in New York. They\u2019ll review the Atlantic\u2019s approach to building their membership program, as well as MPP\u2019s research on best practices and \u2018thick\u2019 versus \u2018thin\u2019 models of participation. The session will start with some user research exercises, discuss MPP\u2019s theory and the Atlantic\u2019s implementation, then break into small teams for workshops and brainstorming exercises focused on designing the right membership program and offerings for your organization.", "", "Anika Gupta, Andrew McGill", "DigitalAnika, andrewmcgill", "radical-listening-membership", "75 minutes", "y", "Johnson", "11:45am-1pm", "thursday-am-2", "Radical listening - How do you design a media membership program focused on participation", "y"]], "columns": ["day", "description", "everyone", "facilitators", "facilitators_twitter", "id", "length", "notepad", "room", "time", "timeblock", "title", "transcription"], "primary_keys": ["id"], "primary_key_values": ["radical-listening-membership"], "units": {}, "query_ms": 0.9884834289550781, "source_url": "https://schedule.srccon.org/"}