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| day | description | everyone | facilitators | facilitators_twitter | id | length | notepad | room | time | timeblock | title | transcription |
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| Thursday | Are you tired of wrestling with endless JavaScript 'pixels' and awful ad services? With the attention on Facebook and the advent of European GDPR regulations, the digital ads marketplace sits on a knife's edge. For the first time in nearly a decade the user-data-driven targeted-programmatic ad space is in real danger. But also open to real change. Now is the moment for intelligent publishers to put a hand back on the wheel and reassert their ethical imperative in the next generation of ad tech. We will be bringing a proposed draft for API-driven advertising to this session. We'll run through what we have, the thinking behind it and the types of products we believe the API schema can drive. We'll end the session by sitting down with participants and working through criticism and ideas for alterations. Our goal is to build a schema that content management systems and advertising back ends can share, allowing different publishers and third parties to communicate server to server. Then at the end of the session we'll take the beta version of the JSON schema and open source it on GitHub. | Aram Zucker-Scharff, Amanda Hicks | Chronotope, amandahi | rebuilding-ad-tech | 75 minutes | y | Minnesota | 11:45am-1pm | thursday-am-2 | Rebuilding Ad Tech: Open Source, Server to Server, Publisher First |