{"database": "srccon-2018", "table": "sessions", "rows": [["Friday", "Our phones are incredibly intimate devices. We lovingly cradle them and stare into their gently glowing screens at all hours of the day. In this session, we will explore methods for using that intimacy to build authentic personal relationships with audiences via SMS \u2013 without being spammy or creepy.\n\nParticipants should bring a recent or upcoming story, and together we will conceive, script, and prototype a SMS campaign to connect with your audience.\n\nWe\u2019ll touch on topics including: message tone and frequency, what to send people and when, choosing the right technology platform, potential costs, legal considerations, as well as common pitfalls and tactics for overcoming them. We\u2019ll also share some of our data on how building respectful SMS products has impacted membership.", "", "Sam Ward, Hannah Young", "sward13", "audience-sms", "75 minutes", "y", "Thomas Swain", "2:30-3:45pm", "friday-pm-1", "New phone, who dis: Building intimate audience relationships without the creep factor.", "y"]], "columns": ["day", "description", "everyone", "facilitators", "facilitators_twitter", "id", "length", "notepad", "room", "time", "timeblock", "title", "transcription"], "primary_keys": ["id"], "primary_key_values": ["audience-sms"], "units": {}, "query_ms": 0.9543895721435547, "source_url": "https://schedule.srccon.org/"}